I can’t remember how I first came across emerald + ella but I know I was immediately smitten with its stylish accessories for DIY parties and weddings. How could anyone not be? I followed the shop and blog from afar until I was in Sydney last year and (being the crazy stalker-lady I am) asked Jane if she’d like to meet for a coffee.
Now it’s your turn to get to know the multi-talented lady behind emerald + ella.
I am the owner of emerald + ella, an online store with pretty little things to brighten up your home and occasions. We stock lots of unique goodies from around the world that make the perfect finishing touches to your event such as patterned paper straws, quilted mason jars, pastel tissue garlands, handmade cake stands, giant balloons and more.
I also blog†about all my favourite things, particularly food, parties and craft projects.
What do you love about weddings?
Whatís not to love! The speeches, the food, the bubbles and the general goodwill. I especially love seeing the coupleís style expressed in such a visual way too.
What does a typical day look like for you?
Not sure if there is a typical day around here. I work from home and generally have a number of different projects on, be it freelance recipe writing, blogging, product sourcing, marketing, styling and shooting for the shop and blog and the list goes on. I wear a lot of hats!
What advice would you like to give to engaged couples planning their wedding?
As I mentioned before, I love it when a coupleís personality shines through on the day. So definitely make sure the day represents you and not your parents, parents-in-law etc. A lovely example of this was at a friendís wedding recently, he emailed all the guests before the wedding asking for song requests. Then at the reception he did a DJ set and played all the songs, doing shout-outs to the guest that requested it. Cool idea huh?
What wedding trends are you seeing that you like?
Well an oldie but a goodie that doesnít seem to be going anywhere is DIY. It means that you can totally personalise your day (goodness I really am big on this arenít I?!) and you can generally do it on a budget.
I still love love love paper straws in cocktails, they are a cheap and fun way to brighten up your drinks. Especially with all the new patterns that are around like florals, chevrons etc.
I also like how wedding photos seem to be getting more casual. There is less and less of the lined-up family and bridal party shots and more candid pics of people actually enjoying themselves. Those are the ones you are going to want to look at in 20 years anyway.
What’s your favourite†Akimbo wedding invitation?
Ooo I love Oberon! Itís very sweet and rustic.
What do you like doing when you’re not working?
I have a pretty simple home life at the moment, mostly dinners and wines with friends, pottering in my vege garden, walking and people watching around Bondi, watching a guilty bit of reality television and browsing food markets.
Best marriage advice?
Well my husband and I have been together 10 years (only married for 1 year though) so I guess we are doing something right! Hmm not entirely sure what the secret is but I do recommend having dinner together every night and catching up on your respective days. Oh and take lots of holidays together! That is always when you have time to appreciate each other again without life and its stresses getting in the way.
Ah, crafting, handmade details and personalised weddings? A girl after my own heart!
Visit the emerald + ella shop.†